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Entries in non-fiction (1)

Saturday
May312014

Learning about self-publishing non-fiction, instructional books  

Since publishing my book, Reading Poker Tells, in April of 2012, I’ve learned a lot about self-publishing. When I first started out researching this stuff, in 2011, I had no idea about publishing; I didn’t know how books got made, I didn’t know how the relatively new process of print-on-demand worked, I didn’t know what a reseller discount was. I learned as I went. All I knew was that I wanted to self-publish my book and I figured I’d eventually learn everything I needed to know.

My main motivation for self-publishing was that I wanted to make the most money possible. I have no doubt that I could have found a publisher if I’d tried, but I thought the type of book I was writing—a non-fiction, how-to book with a built-in niche audience that could easily find the book online—was the perfect book to self-publish. (This is compared to fiction, which obviously is a bigger challenge to find an audience for.) I had faith in my book and thought, through word of mouth and online search results, it would sell well with little marketing expenditures on my part. Instead of a publisher keeping the large majority of the profit, I’d keep it. Typical publishing deals give anywhere from 10% to 20% of gross book sales to an author; by self-publishing, focused on online sales, I keep around 60%.

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